Task
Identity
Website Design and Development
Html Email Marketing
Solution
Since the site has two very distinct functions and two different target audiences, the site needed two separately styled interfaces. The design was strictly built on the premise that form follows function.
All pages were branded, simplified and stripped back to the very basics. All non essential content was removed, copy was minimized then re-written to focus directly on the core sales pitch. Calls to action were given centre stage - the sites function and objectives were now immediately visible at a glance.