Agency: Basis Design

Client: Executive Channel

 

Identity

Website Design

Screen Media Design

The symbol represents leading edge technology, sophistication and motion. The icon was designed to be immediately recognizable and identifiable in the marketplace. It was created to feature beautifully as an animation, the arcs and droplet form suggesting fluid motion with a wash of colour sweeping through the logo in the animated version.

With a sleek and polished yet subtle 3D look interface, the Executive Channel website has both depth and a dynamic appearance. The site is fully flash driven, built with a modular structure to facilitate fast download and easy content management and updatability.